The NYTimes.com calls it a ‘guilt-laden’ spot that aims at pursuing the public to take action and contribute positively towards solving the climate problem.
The television spot shows a father who is reading is young daughter a bedtime story. He tells her all about the negative consequences of climate change, and she wonders whether or not there actually is a happy ending. Then, the voice-over says that “it is up to us to see how the story ends. See what you can do.” According to a spokeswoman for the Department of Energy and Climate Change, that was responsible for the spot, a commercial like this was necessary to make people understand that climate change can and will affect them and their children, and that it is not a far off thing.
Of course, the commercial is not just meant to scare people off, and to let them know what harm climate change can do. It is meant to activate people and to let them think about what they can do. Climate change is something global, but everyone can actually make a difference. It is important to know that fighting climate change does not always have to be expensive. In many cases, taking better care of the environment is very rewarding.
This is certainly the case for companies that are looking for a way to fight climate change and cut costs. They can make use of the numerous fleet management tools provided by C-Track. C-Track is specialised in creating intelligent software and configurable exception based management that will help companies to increase the productivity and efficiency of their fleet, while reducing costs. Do you want to know what C-Track can do for you? Feel free to get in contact!
